Omaha Productions is celebrating four years of success. Founded in 2020 by NFL legend Peyton Manning and veteran media executive Jamie Horowitz, the company has surged to the forefront of sports entertainment. Omaha Productions has carved out a distinctive space in the industry by producing Emmy-winning shows, heartwarming docuseries, and personality-driven live broadcasts.
Launched with a vision to create engaging, authentic content, Omaha now partners with some of the biggest players in media, including Netflix, ESPN, and The History Channel. It’s a company on a meteoric rise, valued at over $400 million and showing no signs of slowing down. Peyton Manning’s magnetic presence and Jamie Horowitz’s creative expertise have proved a winning combination, building a brand that’s equally about great storytelling and audience connection.
Among its many successes, Manningcast stands out as a shining example of Omaha’s innovative approach.
Manningcast Brings the Fun Back to Football
Watching Peyton and Eli Manning share banter, break down plays, and welcome high-profile guests feels like joining a watch party with two football legends. That’s the magic of Manningcast. The relaxed, garage-based setup struck a chord with audiences, drawing an average of 1.6 million viewers in its first season and attracting a younger demographic than traditional Monday Night Football broadcasts.
Peyton Manning credits Jamie Horowitz with helping develop the Manningcast into a dynamic mix of analysis, humor, and celebrity guest appearances. Tom Brady, Barack Obama, and Kevin Hart have all joined the Mannings, adding to the show’s appeal. The success of the Manningcast has spurred spin-offs for college football, the NBA, and other sports, cementing Omaha’s reputation as a leader in fresh, personality-driven programming.
What sets the Manningcast apart isn’t just its celebrity guests but the chemistry between the brothers and the freedom to deviate from traditional play-by-play. “We wanted it to feel like a place where everyone could enjoy football together,” said Jamie Horowitz. That relaxed, unscripted energy resonates with fans across all demographics and has made it a staple of Monday night viewing.
Docuseries That Push the Boundaries of Storytelling
Omaha Productions isn’t content to simply entertain; it creates stories that leave an impression. The Places series—starting with Peyton’s Places—delves into the history of sports with charm and humor, building an audience across franchises hosted by Eli Manning, Ronda Rousey, Vince Carter, and others.
Netflix’s Quarterback further elevated Omaha’s reputation. This intimate series followed Patrick Mahomes, Marcus Mariota, and Kirk Cousins during the 2022–23 NFL season, offering viewers a behind-the-scenes look at their personal and professional lives. Its 21.4 million viewing hours in its first week showcased the demand for this kind of raw, human-centered storytelling. Jamie Horowitz, president and co-founder of Omaha Productions, played a pivotal role in shaping Quarterback. His hands-on approach and ability to craft emotionally resonant stories helped make the series a standout hit.
Beyond sports, Omaha’s King of Collectibles: The Goldin Touch explores the high-stakes world of auctions and collectibles, proving the company’s ability to adapt its storytelling to diverse subjects while keeping audiences hooked.
By combining unique access with human emotion, Omaha’s docuseries stand apart in an era when audiences have more choices than ever. Manning’s reputation opens doors, while Horowitz’s creative vision ensures every story is crafted to engage viewers in meaningful ways.
Jamie Horowitz and Live Sports, Reinvented
Jamie Horowitz’s influence on live sports programming is unmistakable. Known for creating modern sports talk staples like First Take, Horowitz brought his signature style to Omaha’s live broadcasts.
As executive producer of The ESPYs, Omaha Productions delivers a polished event that celebrates athletic excellence while raising millions for cancer research. Other standout live programming includes NBA in Stephen A’s World, The Pat McAfee Show, and the revamped Pro Bowl Games. These shows share a common thread: big personalities, engaging commentary, and a commitment to making sports more accessible and entertaining for everyone.
Horowitz’s approach is simple but effective: let personalities shine. Whether it’s Pat McAfee’s high-energy style or Stephen A. Smith’s larger-than-life persona, Omaha’s live shows thrive by emphasizing the human element behind the sports.
Giving Back Through Beyond the Battlefield
For Omaha Productions, success isn’t just measured by viewership or accolades. The company is also committed to meaningful storytelling that uplifts and inspires. Beyond the Battlefield, a collaboration with The History Channel, highlights the sacrifices of U.S. veterans, blending history with deeply personal narratives.
Manning has long been a supporter of veterans, fundraising for organizations like the Navy SEAL Foundation and personally connecting with service members. Jamie Horowitz has also been deeply involved in initiatives supporting veterans, ensuring Beyond the Battlefield reflects Omaha’s values.
“It’s about showing gratitude and telling their stories in a way that resonates,” Horowitz has said. This commitment underscores Omaha’s dedication to using its platform for more than just entertainment.
Omaha’s Rapid Growth and Big Vision
From podcasts featuring stars like Mina Kimes and Bob Myers to branded content for Caesars Entertainment and the Paris Olympics, Omaha Productions is firing on all cylinders. The company’s estimated annual revenue of $30–$50 million reflects its rapid expansion across formats and platforms. A $10 million investment from media mogul Peter Chernin values the company at over $400 million, setting the stage for further growth.
Joe Pompliano, a sports business analyst, sees Omaha’s trajectory as clear: “Streaming services are acquiring unscripted sports content at a premium, and Omaha’s close relationship with ESPN gives them a huge advantage.”
With over 40 employees and a robust portfolio of hit projects, Omaha is poised for even greater growth. Manning’s personal involvement—balancing strategic leadership with creative input—has been instrumental in driving the company’s success.
What’s Next for Omaha Productions?
Looking ahead, Omaha is gearing up for its most ambitious projects yet. The Breakdown with Peyton & Belichick is one of the most highly anticipated shows on Omaha’s slate. Pairing Peyton Manning with legendary coach Bill Belichick, this ESPN+ series will offer a detailed analysis of iconic NFL plays and strategies, combining deep insight with engaging storytelling.
Jamie Horowitz’s creative leadership plays a central role in projects like The Breakdown. His ability to balance expert analysis with accessible narratives makes the show poised to resonate with die-hard fans and casual viewers alike.
Omaha is also expanding its podcast network, with more than 15 shows featuring voices like Cam Heyward and Kyle Brandt. The company continues to explore new areas, from scripted series to branded partnerships, broadening its reach without losing the heart that makes its content special.
Whether it’s the offbeat charm of Manningcast, the emotional depth of Quarterback, or the inspiring storytelling of Beyond the Battlefield, Omaha Productions is creating a legacy. Peyton Manning and Jamie Horowitz aren’t just running a production company—they’re reshaping how we experience sports and entertainment.
As Manning himself put it, “This is just the beginning.” With its rapid growth and unique approach to storytelling, Omaha Productions is well on its way to becoming a billion-dollar media powerhouse.
Founder Dinis Guarda
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